The saying “the money is in the niche” is well known. In 2024, this is more true than ever, especially if you want to launch a successful YouTube channel.
Because creators add value in their specialty, the audience of most popular YouTube channels on the platform is well-known and loved by their fellow creators.
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As a platform, YouTube continues to grow and it doesn’t seem like it’s going to stop. Many creators have been successful in growing their YouTube channel, and some have even developed full-fledged businesses.
If you’re considering starting a YouTube channel, it’s definitely not too late. We recommend you choose one of the lucrative YouTube niches to optimize your YouTube channel to maximize your success.
1. Travel and vlogs
Travel-related YouTube channels are also quite successful, with safe and/or affordable travel advice, destination reviews, travel guides, and sometimes even just plain trip vlogs. These films have a lot to offer those who are planning a trip or are simply inquiring about travel.
Another successful and popular niche is the daily vlog. A profitable vlog should include interesting and original content that really reflects your true essence.
Emma Chamberlain has amassed over 12 million subscribers on her vlog. Each of her films gets millions of views and she earns between $500 and $9.3K per month from ads running on them.
2. DIY and crafts
Because so many people enjoy it, crafts and DIY content is one of the most lucrative genres on YouTube. The most profitable craft content includes tutorials, project ideas, fun craft challenges, and craft tips. To be even more precise, many do-it-yourself YouTube channels decide to focus on making videos on sewing, knitting, or home decor.
The Sorry Girls are a group of Canadian women who mostly work in the design and home improvement industries, creating crafts and do-it-yourself projects. With over two million subscribers, 200K+ views on their videos, and an estimated $18,000-$11,000 monthly revenue, they are a profitable account.
3. Beauty and fashion
You may also want to think about the lucrative fields of beauty and fashion. The global beauty business is booming, with a market value of over $500 billion. As a result, there is a great demand for YouTube channels that feature beauty-related content, such as cosmetics tutorials, product reviews, and first impressions of new items. Fashion isn’t far behind. Content on apparel purchasing, capsule wardrobes, styling, and other topics are all profitable in the fashion industry.
Tati is a YouTube beauty influencer with over eight million followers. She estimates her monthly income ranges from $300 to $5.7K, and her videos have at least 100,000 views.
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4. Personal finance and investing
One of the most lucrative topics on YouTube is personal finance. If you are passionate about investing and finance, YouTube is the ideal place for you. Many YouTubers in the financial industry have indicated that their cost per thousand views (CPM) on ads is significantly higher than other topics. Beneficial money content, such as budgeting advice, smart investing techniques, and general financial education, is shared by many finance-related YouTube channels.
With over one million subscribers, Nischay is a personal finance YouTuber. He has an average of 50K to 500K views for his videos. Social Blade claims that his channel's monthly income ranges from $500 to $9.7K.
5. Health and fitness
There is a clear market for health and fitness-related content on YouTube, and the health and fitness sector is valued at $22.4 billion. Not all popular content on physical fitness YouTube channels are fitness videos, even if they get millions of views. Health advice, health challenges (like 75 Hard), weight loss success stories, “what I eat in a day” films, and supplements are examples of profitable health content.
San Vloet is a YouTuber who specializes in health and fitness and has amassed over 1.7 million subscribers. His estimated monthly income ranges from $400 to $7.5K, and his videos get several hundred thousand views.
6. Gaming
Gaming YouTube channels can make a lot of money. Many games have large fan bases that are eager to learn about gameplay and game news. Gaming lessons, Let's Plays, new game reviews, and even live streaming are examples of profitable gaming content.
How much does a gaming YouTuber earn? LilSimsie is a gaming YouTuber with over two million subscribers. She uploads content from The Sims 4 to her channel. Her estimated monthly earnings range from $2.6K to $42.3K and her videos have over two million views.
7. Food and cooking
On YouTube, food and cooking channels are also quite popular. Recipe videos, cooking lessons, food reviews, city food tours, and mukbangs are examples of profitable food content.
With over nine million subscribers, Joshua Weissman's YouTube channel is one of the biggest channels for cooking content. He is passionate about food and cooking. Millions of people watch his videos, and he earns anywhere from $10,000 to $170,000 per month.
8. Entertainment
If entertainment and the music industry are your passion, you're in luck because both can be quite lucrative on YouTube. Soundtracks are watched by millions of people on YouTube channels, and publishing song covers on the Internet has helped many musicians advance their careers.
Not everything that makes a lot of money is music; the entertainment industry has a lot of potential too. Entertainment news, facing challenges, and trying to make people laugh are examples of profitable entertainment content.
With over 200 million subscribers and over 100 million views on each of his videos, MrBeast is one of the most popular YouTubers worldwide. His estimated monthly revenue ranges from $700K to $12M just from his YouTube video ads.
9. Technology reviews
Tech reviews are one of the most lucrative tech sub-genres on YouTube. Everyone has a computer, phone, and a lot of other devices. People check online reviews before spending a lot of money on a phone, tablet, microphone, or other digital device.
These videos are highly sought after because a lot of new tech products are released every year and tech review YouTube channels get millions of views every month.
With millions of views and 19 million subscribers on his videos, Marques Brownlee is one of the most popular YouTuber for tech reviews. According to Social Blade, his estimated monthly income from YouTube channel ads is between $13.6K to $200K.
10. Education and tutorials
Nowadays you can learn almost anything by watching a few videos on YouTube because of the abundance of educational content available online. This is what many people do, which explains why the tutorial and education categories are so lucrative and where many writers find success. Online classes, how-to tutorials, and general educational information on a particular topic like gardening are examples of profitable tutorial content.
With over 20 million followers and over 100,000 views on each of their movies, Blippi is one of the most popular instructional YouTube channels for kids. It is estimated that their YouTube channel earns between $31K and $500K per month.
